Data-Driven and Performance-Based Digital Marketing Agency
We are a
Digital Marketing Agency
We are a Digital Marketing Agency and our team of specialists works across time zones and cultures to help digital-first businesses succeed. Our team works fast, acts with integrity, and collaborates relentlessly. In addition, our effectiveness comes from combining data analysis, behavioral science, media, and technology under one virtual roof.
There is no other way in today’s world.
We offer services that encompass digital marketing, content creation, sales enablement, qualified lead generation, website design and development, and B2B strategy. Our goal is to improve measurable business results for B2B organizations.
Why Digital Marketing matters
Since 2016, businesses like yours have increased their digital marketing budget by more than 50%, as we know as a Digital Marketing Agency. As a result, in order to increase the visibility of the business, it is essential that you communicate effectively with your target audience.
However, if you are only working with little to no marketing, You will not be able to get the visibility you need to help grow your business. Furthermore, it is imperative that you find the right balance between the actual services you provide and your marketing strategy. Digital marketing is a medium that doesn’t require extensive resources or time but can have a significant impact on your business. In order to achieve these business objectives, you will need Digital Marketing Agency such as us.
It is no secret that the Internet has taken over and that everything has become digital. To summarize, you must also think digitally. Our day begins with the internet and ends with the internet. Digital marketing should be the primary focus of businesses rather than conventional above-the-line (ATL) and below-the-line (BTL) marketing.
B2B (Business to Business) has changed as a result of the growth of the digital world. If you choose to bury your head in the sand and pretend digital marketing does not exist, you will not see significant results. Currently, there is no better option than investing in digital marketing if you wish to acquire more clients and partner with more businesses.
include top brands from around the world
Our digital marketing agency services
This work is driven by understanding!
Connected work is based on human understanding. It is that simple: work that connects is effective.
With our level of care, you will achieve the ROI you deserve
From our Blog
A fully optimized ERP software is proficient in dealing with finance and taxes, history and management of customers, service management and HR
Frequently Asked Questions
Where is your agency based?
Our digital agency is remotely headquartered in Kempton Park, Gauteng, South Africa. We’ve helped many local businesses throughout SA achieve exceptional results in highly competitive markets like Johannesburg, Durban, and Cape Town.
What hours does your agency operate?
Our standard hours are between 08:00 – 18:00, Monday to Friday. However, we understand that emergencies can happen, or that waiting until the next working day for assistance might not be ideal. That’s why we also offer after-hours support (weekends, public holidays, and between the hours of 18:00 – 08:00) so you can get a hold of us whenever you need to. Our after-hours support is charged as an additional monthly fee. Let us know if this is something you’d be interested in, and we will happily include it as part of your retainer.
I’m also a digital marketing agency. Can we work together?
We often help other agencies with projects that are either larger or more specialized than they are used to handling on their own. If you’re offering digital marketing services and have clients requiring solutions you’re not equipped to handle, please reach out to our business development team. So if you need professional consultation or to white label our services, simply get in touch with us.
Do you have offices I can visit?
Unfortunately not. As an online marketing company, we have fully-embraced operating remotely. We use popular video conferencing technology like Microsoft Teams to ensure our communication with you is clear, effective, and human. This makes it easy for us to work with clients across the globe. As an added benefit, you’ll never need to leave your own office when we start working on your campaigns. However, if you are based in South Africa, we will gladly visit your offices to discuss your project in person as and when needed.
My company is not in South Africa. Can we still work together?
Yes, we can. We work with many international clients. We’ll begin by taking the time to understand the market you’re looking to target. With those regional insights in mind, and after examining your local competitors, we’ll help expand your brand’s reach anywhere in the world.
What competitive advantage does Southern Sons offer its clients?
Most other marketing agencies only offer a fraction of what DMA can give their clients. DMA is a one-stop-shop for SEO, PPC, social media marketing, reputation management, web development, and more, providing businesses with a single entity to cover all of their needs. Our internal structure enables our teams to work together to produce exceptional results for our clients, building a bridge between each of our services. We also take care of eCommerce, mobile apps, and website optimizations
Why use Southern Sons when I can hire in-house?
Cost-effective, no payroll hassle, access latest technology and trends, new insights and different perspective, not company-blind (outside people see your business with a different view and approach.
What types of companies / industries do you work with?
Southern Sons Group works with a variety of companies, from small startups to large enterprises, delivering expert digital marketing.
Whether you’re big or small, our approach is always the same – thorough industry research, understanding your business and goals, and then making it happen.
We’ve helped 100s of B2B and B2C companies this way, and we can help yours too.
If you’re just wanting to take your company online for the very first time, you’re an established player looking to further dominate your market, or you’re anything in between – just reach out to us.
We would be more than happy to work together.
What happens after I request a quote?
We’ll spend some time analyzing your digital marketing goals and budget, conducting research, and creating a winning strategy.
Once finalized, we’ll submit this plan to you and can then discuss whether you would like to proceed with it
Quotes are sent within 1-3 working days after you’ve gotten in touch with us (depending on the scope of what your brand is looking to accomplish.
What happens after I accept the quote?
Your onboarding officially begins!
Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. An easy and seamless client experience in this transition is of paramount importance.
Our process involves finalizing contracts, connecting with Accounting, assigning dedicated strategists, and conducting thorough kick-off meetings.
Upon receiving a signed SOW, your New Business Strategist at Digitopia will connect with the CEO of our company to review the contract, countersign the agreement, and send it back to you for your records.
Within 72 hours of receiving a signed SOW, our Accounting Department will be in touch with a request for initial payment.
For multi-service clients, you will be assigned a dedicated Account Strategist as your main point of contact. Unlike the typical “overloaded Account Manager,” your strategist only leads a handful of clients. This allows each strategist the time needed to immerse themselves completely in your brand. Your strategist will act as a seamless extension of your internal team.
Initial Audit & Kickoff Meeting:
Prior to the client kickoff meeting, the team will have requested access to all necessary platforms and reporting tools, which will be used to perform an initial audit of all relevant systems and past marketing activities.
Your account team will come prepared for the workshop-style kickoff meeting (3-6 hours) with additional questions and recommendations on how to prioritize your digital marketing opportunities.
In this meeting, all stakeholders will review a detailed project/service timeline as well as examples of deliverables that will be developed within the first 8 weeks. Additionally, we’ll work through a series of discovery and planning exercises that span subjects such as: sales process and performance, marketing goals and current performance, market segmentation, buyer personas, content marketing, advertising channels, and more.
Who will run my account?
You will have two main points of contact: your account manager and strategy expert.
Your account manager will be your main point of contact, handling your day-to-day queries and ensuring you are always up-to-date on your marketing campaign’s progress.
Your strategy expert is an experienced professional that specializes in a particular core service at SSG (e.g. an SEO specialist or web developer).
They are responsible for the execution of your online marketing campaigns.
You’ll be able to communicate with both your account manager and strategy expert in meetings or via email.
How often will I be communicated with?
For longer status/reporting meetings, we will coordinate a frequency based on your preferences. This can be weekly, bi-weekly, or monthly.
Otherwise, during the ongoing running of your account, we will communicate with you (telephonically or via email) as often as is necessary. We understand how important timely feedback can be, so you can expect any email queries to be responded to within 1 working day.
We’ll also keep you informed about deadlines and task completions where applicable.
What if I decide I don’t want to proceed after receiving the quote?
Ultimately, your satisfaction is what is most important to us. We want to help you, and we will – whether by partnering or by parting ways.
Should you decide that you don’t want to work with us, we will gladly refer you on to a different consultant or agency who might be better suited for your project.
Similarly, if we don’t think we’d be the right digital marketing agency to execute your campaign, we’ll put you in touch with one that is.
We’ve spent time developing connections with other marketing companies, and will only refer you on to those we trust.