Web Development

Best Web Development Agency in South Africa.
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Web Development Agency

Southern Sons Group is a professional website development agency in South Africa that can help take your brand to the next level. Our web dev services were created to help bring your vision to life!
Improve user experience for all of your future visitors.
Increase online visibility and achieve better rankings on search engines.
Get a free proposal

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Front & backend web development agency

When you hire our web dev agency, you’ll gain access to a full team of professional developers, designers, marketers, and other specialists. We’re easy to work with and are completely customer-oriented. We pay close attention to each requirement and suggestion we receive from our clients.

As one of the best website development companies in South Africa, Southern Sons Group does both front- and back-end development.

Front-end development is focused on the design of the website, as well as creating a great user experience for your visitors.

On the other hand, back-end web development is all about making sure that everything on the server side works perfectly. This form of web dev is essential for dynamic websites and consists of a server, application, and database. These components enable the front-end to exist.

We work with top brands around the world

Southern Sons Group is a top site dev company based in South Africa, but we provide our services to businesses and organisations across the world. Our dedicated team of developers and designers provide outstanding solutions to anyone that reaches out to us.

It doesn’t matter if you’re a small, mid-size or large business, we have the experience and expertise to help you reach new heights. All you have to do is get in touch with us and share a bit of information about your brand, and our specialists will create the perfect strategy for you.

Our web development services

Our team of professional developers and designers provide a number of web dev services. Apart from the standard solutions we provide, you can also send us a custom request.


Our website development services are all about using the latest technologies and trends to help propel your site to new heights. We focus on database integration, improving design, and boosting site speed.


You can rely on our specialists to enhance the quality of your CMS website. Simply let us know what your preferred content management system is, and we’ll come up with a unique solution for you.


With a team of professional developers, we can help you plan and launch API-feed applications. This can help you create personalised customer experiences and accelerate shared workflows.

Web Applications

We’ve created web applications for companies in various industries. One of the services we specialise in is developing database applications.

Code Optimization

Do you already have a site that you’d like us to improve? If so, you should consider our code optimisation services to unlock the full potential of your website.

eCommerce Platforms

One of the areas we specialise in involves web development of sites that run on ecommerce platforms like WordPress, Magento, and Woocommerce.

Our other digital marketing solutions

Nearly all of our clients use our services multiple times. If you’re interested in more than just working with our web dev consultants, we suggest you also consider some of the following solutions we provide:

Web Design

Web development and design go hand-in-hand perfectly. If you’re interested, we can create a package deal that will include both services at an affordable price.


Search engine optimisation (SEO) represents one of the main pillars of digital marketing. It’s also the best way to drive organic traffic to your website.


Southern Sons Group is a top web development agency in South Africa with technical resources to host your website or mobile application. We offer both classic and shared web hosting services.


Every website needs regular maintenance, which is what we offer to all of our clients. We can help you ensure that your website is running smoothly at all times.

Ready for results?

Are you interested in learning more about our website development services? If you’re curious to find out which approach we would take to enhance your site or you’d like us to build it from scratch, you can get a free proposal from us within 1 working day. Here’s all you have to do:
Contact us with basic information about your company and budget.
Wait 1 working day to hear back from our web dev specialists.
Take some time to consider our proposal and get back to us.
Start collaborating with our expert developers and designers.
Focus on running your business while we execute our strategy.
Give us your feedback and let us know if you require one of our other services.


Can’t find the answer to your question below? Get in touch.
General FAQ

Who hosts the website?

We usually include hosting in our quotes. So it is easier for you to manage only one vendor. We offer a variation of hosting options starting from Shared Hosting to VPS and Cloud Hosting. We have access Server Locations around the world which will be beneficial for your local SEO. In South Africa alone we have Server Locations in Cape Town and Johannesburg.

Where is your agency based?

Our digital agency is remotely headquartered in Kempton Park, Gauteng, South Africa. We’ve helped many local businesses throughout SA achieve exceptional results in highly-competitive markets like Johannesburg, Durban and Cape Town.

Is hiring a digital marketing agency really worth it?

It certainly is – provided you choose to work with the right one. 

Here are just some of the benefits of hiring a digital marketing agency instead of running your marketing in-house:

  • Access to a team of specialists with years of experience and knowledge 
  • Access to the latest digital marketing technology, software and data
  • Able to easily scale your goals, deliverables and results

What hours does your agency operate?

Our standard hours are between 08:00 – 18:00, Monday to Friday.

However, we understand that emergencies can happen, or that waiting until the next working day for assistance might not be ideal.

That’s why we also offer after-hours support (weekends, public holidays, and between the hours of 18:00 – 08:00) so you can get a hold of us whenever you need to.

Our after-hours support is charged as an additional monthly fee. Let us know if this is something you’d be interested in, and we will happily include it as part of your retainer.

I’m also a digital marketing agency. Can we work together?

We often help other agencies with projects that are either larger or more specialized than they are used to handling on their own. If you’re offering digital marketing services and have clients requiring solutions you’re not equipped to handle, please reach out to our business development team.

So if you need professional consultation or to white label our services, simply get in touch with us.

Do you have offices I can visit?

Unfortunately not. As an online marketing company, we have fully-embraced operating remotely. 

We use popular video conferencing technology like Microsoft Teams to ensure our communication with you is clear, effective and human.

This makes it easy for us to work with clients across the globe. As an added benefit, you’ll never need to leave your own office when we start working on your campaigns.

However, if you are based in South Africa, we will gladly visit your offices to discuss your project in-person as and when needed.

My company is not in South Africa. Can we still work together?

Yes we can. We work with many international clients.

We’ll begin by taking the time to understand the market you’re looking to target. With those regional insights in mind, and after examining your local competitors, we’ll help expand your brand’s reach anywhere in the world.

What competitive advantage does Southern Sons offer its clients?

Most other marketing agencies only offer a fraction of what DMA can give their clients. DMA is a one-stop shop for SEO, PPC, social media marketing, reputation management, web development, and more, providing businesses with a single entity to cover all of their needs. Our internal structure enables our teams to work together to produce exceptional results for our clients, building a bridge between each of our services. We also take care of ecommerce, mobile apps and website optimizations

What types of companies / industries do you work with?

Southern Sons Group works with a variety of companies, from small startups to large enterprises, delivering expert digital marketing.

Whether you’re big or small, our approach is always the same – thorough industry research, understanding your business and goals, and then making it happen.

We’ve helped 100s of B2B and B2C companies this way, and we can help yours too.

If you’re just wanting to take your company online for the very first time, you’re an established player looking to further dominate your market, or you’re anything in between – just reach out to us.

We would be more than happy to work together.

Coming Onboard: What happens next?

Will I receive reports on my site’s progress?

We build live, web-based reporting dashboards that act as a single client portal from which all of your digital marketing analytics are reported, giving you 24/7 access to campaign performance and total clarity.

Additionally, monthly or weekly analytics analysis is conducted by your dedicated strategist, and monthly reporting review calls are provided.

Most importantly, we provide an executive analytics layer to our reports so that key growth metrics are not glossed over.

What is your process for determining success metrics and establishing tracking measures?

We determine success metrics for all program activities by performing a COCA (cost of customer acquisition) analysis prior to any contracting.

We consider metrics like the LTR (lifetime revenue) of our client’s customers, our client’s gross margin, LTV (lifetime value), and COCA% to determine a max COCA$ that ensures a program with eventual ROI.

For lead generation campaigns, we also consider monthly objectives like website visitors, leads, qualified leads, opportunities, and customers along with the conversion rate at each point.

Paid/direct response KPI examples would include metrics such as impression-share, CPC, CTR, landing page engagement, and conversions.

We track KPI’s through a varied tool stack that includes, Google Analytics, Facebook Analytics, Twitter Analytics , HubSpot, and more. 

Can you provide relevant and current benchmark data for peers/competitors?

Yes, an exhaustive competitor analysis and benchmark report is a mandatory initiative/service for all new client programs.

We leverage best-in-class tools like Google Analytics, Google Trends, SEM Rush, ScreamingFrog and more to deliver comprehensive peer analysis, audit reports, forecasting, and future strategy planning.

How often will I be communicated with?

For longer status / reporting meetings, we will co-ordinate a frequency based on your preferences. This can be weekly, bi-weekly, or monthly. 

Otherwise during the ongoing running of your account, we will communicate with you (telephonically or via email) as often as is necessary. We understand how important timely feedback can be, so you can expect any email queries to be responded to within 1 working day.

We’ll also keep you informed about deadlines and task completions where applicable.

Who will run my account?

You will have two main points of contact: your account manager and strategy expert.

Your account manager will be your main point of contact, handling your day-to-day queries and ensuring you are always up-to-date on your marketing campaign’s progress.

Your strategy expert is an experienced professional that specializes in a particular core service at SSG (e.g. an SEO specialist or web developer).

They are responsible for the execution of your online marketing campaigns. 

You’ll be able to communicate with both your account manager and strategy expert in meetings or via email.

What if I decide I don’t want to proceed after receiving the quote?

Ultimately, your satisfaction is what is most important to us. We want to help you, and we will – whether by partnering or by parting ways.

Should you decide that you don’t want to work with us, we will gladly refer you on to a different consultant or agency who might be better suited for your project.

Similarly, if we don’t think we’d be the right digital marketing agency to execute your campaign, we’ll put you in touch with one that is.

We’ve spent time developing connections with other marketing companies, and will only refer you on to those we trust.

What happens after I accept the quote?

Your onboarding officially begins!

Our onboarding process is purpose-built to ensure a smooth transition between sales, finance, and production. An easy and seamless client experience in this transition is of paramount importance.

Our process involves finalizing contracts, connecting with Accounting, assigning dedicated strategists, and conducting thorough kick-off meetings. 

Finalizing Contracts:

Upon receiving a signed SOW, your New Business Strategist at Digitopia will connect with the CEO of our company to review the contract, countersign the agreement, and send it back to you for your records.


Within 72 hours of receiving a signed SOW, our Accounting Department will be in touch with a request for initial payment. 

Dedicated Strategist:

For multi-service clients, you will be assigned a dedicated Account Strategist as your main point of contact. Unlike the typical “overloaded Account Manager,” your strategist only leads a handful of clients. This allows each strategist the time needed to immerse themselves completely in your brand. Your strategist will act as a seamless extension of your internal team.

Initial Audit & Kickoff Meeting:

Prior to the client kickoff meeting, the team will have requested access to all necessary platforms and reporting tools, which will be used to perform an initial audit of all relevant systems and past marketing activities.

Your account team will come prepared for the workshop-style kickoff meeting (3-6 hours) with additional questions and recommendations on how to prioritize your digital marketing opportunities.

In this meeting, all stakeholders will review a detailed project/service timeline as well as examples of deliverables that will be developed within the first 8 weeks. Additionally, we’ll work through a series of discovery and planning exercises that span subjects such as: sales process and performance, marketing goals and current performance, market segmentation, buyer personas, content marketing, advertising channels, and more.

What happens after I request a quote?

We’ll spend some time analyzing your digital marketing goals and budget, conducting research, and creating a winning strategy.

Once finalized, we’ll submit this plan to you and can then discuss whether you would like to proceed with it

Quotes are sent within 1-3 working days after you’ve gotten in touch with us (depending on the scope of what your brand is looking to accomplish.

Digital Marketing Results

How long will it take until I see results?

There isn’t a one-size-fits-all timeline for results. How long it takes to achieve your campaign goals will always vary from business to business.

We’ll be able to provide more specific projections once we understand:

  • What your digital goals are
  • How close your business was to achieving them before partnering with us
  • What your marketing budget is 
  • Which marketing channel(s) your project will be accomplished in
  • How well your competitors are performing

The nature of the deliverable you’re looking for is also a big factor when it comes to time. For example, a once-off website redesign will be completed much sooner than an SEO campaign to grow your site’s organic reach.

We’ll be able to discuss your specific timelines in depth in our kick-off meeting.

How long do I need to commit to working with SSG?

Although every online campaign is driven by unique goals and objectives, digital marketing works best as a long-term project. We draw on years of data and experience to inform our online marketing strategies – but it still takes time to generate sustainable growth and qualified leads.

As a general rule, we recommend 6 months as a minimum – that’s usually enough time to see improvement in your online reach and visibility.

Those first 6 months are crucial to laying a solid foundation for your business to enjoy digital success for the future.

After those 6 months are over, you’re under no obligation to continue. Only stay with us if you feel we’ve helped you, and can continue to.

What should my budget be to successfully market my business online?

Whether you’re on a tight budget or a large one, we will be able to help you grow your company’s reach further than ever. Ultimately, no budget is too big or too small to develop a stronger internet presence and get more sales.

However, it is the case that the more you are to devote towards your digital marketing budget, the greater your return on investment will be, and the faster those results will come.

But if you do need to be careful with your spending, our agency knows how to be both impactful and cost-conscious.

Billing & Contract Terms

What payment methods are available?

Bank Transfers:

This is an easy and secure way to pay. You will submit your bank information electronically when you receive your invoice via email.

We hold bank accounts in South Africa and Europe.

Are there any additional or hidden costs for a digital marketing project?

No, there are never any hidden costs with Loom. We cover all of our work in the set monthly retainer. However, you’ll need to cover any biddable media spend such as Google Ads, Microsoft Ads, and Facebook Ads. This is billed separately to our management fee.

What if I want to cancel services?

Contact your strategist via email to request a cancellation of services.

Recurring Service SOW’s must be terminated with at least 90 days written notice (a “rolling 90” agreement).

What are your contract, fee, payment, and pay-for-performance terms?

There are three types of potential SOW’s that may be established between Digitopia and its clients.

Project SOWs:

Project SOWs are services that start and complete over four (4) or more weeks. In order to commence the SOW, a payment of 50% of the total investment is due on or before the date of the kick-off workshop (“kick-off”). The second and final invoice for the remaining balance of the total investment will be sent when the scope of work is complete. This invoice is “due upon receipt.” Project SOW’s are priced as a flat-rate. Project pricing can vary greatly ($10k-100k) due to the amount of work that a client may or may not need to establish their foundation, or what we call an “ecosystem.”

On-Demand SOWs:

On-Demand SOWs are services that start and complete in less than four (4) weeks. Payment is due upon completion of an On-Demand SOW. On-Demand SOWs are priced hourly. Hourly rates range from R550-R650 per hour, depending on the service requested.

Recurring Service SOWs:

Recurring Service SOWs are services that repeat on a monthly basis. Payments are due on or before the 1st of each service month. Recurring Service SOW’s are priced as a flat-rate on a monthly recurring basis. Recurring service pricing can vary greatly (R10k-50k per month) due to the number of areas of our client’s “ecosystem” that we manage and execute. Our pricing does not include advertising spend as those fees are paid directly to advertising channels.


We do not offer pay-for-performance terms with our agreements due to the long-term approach of a quality program. For this reason, only a small percentage of your investment can be measured for ROI within the same period that the investment was made – the majority of your investment will result in assets that drive audience growth long after our work is done.

What does your invoicing process look like?

We use Quickbooks for invoicing and accounting. Invoices are setup with the payment schedule and terms as described in your signed master services agreement (MSA).

Initial invoice(s) will be sent out within the first few days of signing, with the option of paying via EFT directly from the invoice.

We only accept EFT. Cash deposit will incur charges which will be billed back to the client.

What is your pricing model / how do you charge?

Each project we work on is specific to the business we are working with. As a result, we do not use a standardized pricing model. Each campaign is tailored to the business we are working with based on what they are looking to achieve and how we can get them there. If you’re interested in getting a custom quote that will produce value and make sense to you in the long-term, please give us a call or fill out our contact form. One of our sales representatives will learn more about your business and provide you with your own custom quote.

We partner with the best brands in the world

Ready to Think Big?

Contact us with basic information about your company and budget.
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