Your website or Online Store is the critical first impression of your company for your potential customers.
Website Maintenance, especially one powered by WordPress, is an important task, and you should make sure to check your website for any errors or issues regularly. Maintaining its relevance and updating it is essential. Regular website maintenance is necessary to ensure that your website remains in good working order. As a result, your site will see continued traffic growth, and your SEO and Search Engine Rankings will be strengthened.
The first impression your customers receive of your company is provided by your website or online store. Consequently, your website needs to be dynamic and relevant at all times.
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Why is it important to keep your website well maintained?
A well maintained and updated website is crucial for all service industries. All website owners need frequent website support to attract and hold clients. It is also crucial to keep up SEO and Search Engine Rankings and present new contents and products.
To make sure that your website is up to date, we offer regular health checkups and content improvements. Our team of Web Designers takes care of any problem that might arise through steady monitoring of the website’s plugins or by the core itself. Once we detect a problem it will be resolved with first priority.
A very important part of our Website Maintenance Plans are Backups, which can be done daily, weekly, or monthly. This depends on the Plan you choose.
What to consider when doing maintenance on a WordPress Website?
In order to maintain your WordPress website, a number of tasks must be performed in order to ensure that it runs efficiently. Security updates, core and plugin updates are the most time-critical tasks. By failing to perform these tasks, your website may pose a risk to your visitors.
Many businesses are too busy to keep checking their website constantly. Purchasing a domain name, including some text and images, and then worrying about it later is tempting. There are, however, a number of reasons why this is not a good idea. Keeping a new website active and in good health is essential.
The following section includes a comprehensive list of services that we offer to our clients weekly, monthly, quarterly, and annually.
Website Maintenance Task List
- Ensure that all pages and subpages display correctly, and check for broken links.
- Weekly offsite backup
- Plugin updates and WordPress Core Updates (if applicable)
- Form checks
- Removal of spam comments from pages and posts
- Search and Fix 404 errors, redirect if possible
- Creation and submission of one or more blog posts per week to maintain visitor engagement and improve search ranking
According to our checklist, web maintenance should be a regular part of your business. However, even if your business seems to be growing on its own, you may cause serious problems if you do not provide web maintenance.
Keeping track of the health needs of the website and keeping it organized. It is even more important for large websites with hundreds (or even thousands) of pages.
Due to new tools that make building websites easier, the size of websites is increasing. Adding pages to a website is easy, but maintaining them is difficult.
Your business was once intended to have customers, clients, or an audience. As a result, you must regularly update your website to drive traffic.
For search engines like Google, ranking websites that have the most relevant and up-to-date information on their results pages relates to the keywords entered. If your website is not updated recently enough, it may be completely deindexed. In addition, websites suspected of being infected with malware will be deindexed. Thus, a well-ranked website must consistently update its content, news, and keywords.
The maintenance of a website is an important element of SEO.
Customer attraction and user engagement
WordPress websites that have gained traction and traffic need to keep potential customers on the site so they take certain actions, such as contacting you or buying something. They are likely to lose interest quickly if they are not able to find current information and relevant content on your website.
To ensure that your website is as useful as possible, you should ensure that it is free of typos and grammatical errors. An effective website should provide all the information a customer may need and look engaging and consistent.
It is for this reason that website maintenance should be prioritized, especially if your WordPress website stores any kind of information about your customers.
Thus, when working with a Content Management System such as WordPress, you must ensure that the WordPress Core is up to date and that security patches are installed. An unmaintained website can be a great target for hackers.
Today, it is even easier to create a website that appears professional and well-designed. Website design agencies are expected to deliver a professional website. Your customers will go elsewhere if your website doesn’t meet their expectations or, even worse, they will buy from your competitors.
Stay on top of your website’s maintenance and you will do yourself and your business a favor. You will benefit from this investment in the short to medium term.
Why should you outsource your website maintenance?
Let us now discuss the benefits of hiring someone to maintain your WordPress website. Website maintenance is an essential part of maintaining WordPress websites. The tasks can be completed by you, however, the use of a professional agency will save you a lot of time and stress.
Ready for results?
Do you wish to learn more about our website maintenance services? We will provide you with a free proposal within one working day if you are interested in which approach we would take to enhance your site or if you are interested in having us build it from scratch. Here’s all you have to do:
Contact us with basic information about your company and budget.
Review our Proposal
Take some time to consider our proposal and get back to us.
You do you
While we implement the plan crafted for you, you can focus on running your business.
We send our proposal
Wait 1-3 working days to hear back from our web dev specialists.
Start collaborating with our expert developers and designers.
Give us your feedback and let us know if you require one of our other services.
Frequently Asked Questions
What is Website Maintenance?
Why does my website require regular maintenance?
By regularly updating your website with fresh content (content, images, products, documents) you will not only gain loyalty from your visitors but also provide them with a good visitor experience.
Can’t I maintain my website by myself?
What is covered in your Website Maintenance packages?
What is Custom Development?
Custom developments are typically tasks that require one or more developers to build a function or plugin from scratch.
For example: Installing and setting up a plugin will be covered by the Maintenance Plan. Developing a custom plugin or alter existing plugins is custom development and will be billed hourly to your account.
Will proper website maintenance help my search engine ranking?
Yes, proper and relevant web-maintenance definitely helps your website in getting positive ranking in the Search Engines. With updated, fresh and informative content, images, products and links on your website, the search engine crawlers find it favorable to index your website.
Do you offer maintenance packages for WordPress websites?
Yes! Our agency is specialized in fulfilling WordPress Developments and WordPress Maintenance tasks.
Is your website maintenance billed in one hour blocks?
No. Website maintenance is billed in 30-minute increments or tasks. The minimum task duration is 15 minutes per job. Custom developments are usually not included in these tasks.
Will unused number of hours in a month be carried to the next month?
Regrettably not as the packages are on a monthly recurring basis, the number of unused hours will not be carried over to the next month.
Can I upgrade/downgrade my website maintenance plan any time?
Yes. Our website maintenance services can be upgraded or downgraded at anytime. The change will be effective from the next billing cycle. You can contact our support team to help with your plan changes.
Can I have multiple sites with a single plan?
No, a single site maintenance will be included in single plan. We can look at a discounted price for customers with more than 3 websites.
Is there a contract and how is payment handled?
There is no long-term agreement. Each plan is for a minimum of 3 months. You will be billed on the 27th of each month for the next forthcoming month and need to pay the maintenance package within 5 working days. After 3 months, your Maintenance Plan may be canceled anytime with a 10-day minimum notice before the next renewal date.
How long does it take to complete website maintenance changes on my website?
It totally depends on the amount of changes requests we have received from you. By receiving the change requests, we will confirm the turnaround time. Usually, all changes are completed with 24 business hours. Some changes such as a development of a special plugin or alterations of an existing plugin might take longer. Our development team will advise you accordingly.
Are there changes on a website you cannot do?
Regrettably yes. Sometimes we can’t perform a website maintenance request. This could be due to the coding language used on your website or restrictions imposed by your current hosting provider, or other reasons.
Where is your agency based?
Our digital agency is remotely headquartered in Kempton Park, Gauteng, South Africa. We’ve helped many local businesses throughout SA achieve exceptional results in highly competitive markets like Johannesburg, Durban, and Cape Town.
What hours does your agency operate?
Our standard hours are between 08:00 – 18:00, Monday to Friday. However, we understand that emergencies can happen, or that waiting until the next working day for assistance might not be ideal. That’s why we also offer after-hours support (weekends, public holidays, and between the hours of 18:00 – 08:00) so you can get a hold of us whenever you need to. Our after-hours support is charged as an additional monthly fee. Let us know if this is something you’d be interested in, and we will happily include it as part of your retainer.
I’m also a digital marketing agency. Can we work together?
We often help other agencies with projects that are either larger or more specialized than they are used to handling on their own. If you’re offering digital marketing services and have clients requiring solutions you’re not equipped to handle, please reach out to our business development team. So if you need professional consultation or to white label our services, simply get in touch with us.
Do you have offices I can visit?
Unfortunately not. As an online marketing company, we have fully-embraced operating remotely. We use popular video conferencing technology like Microsoft Teams to ensure our communication with you is clear, effective, and human. This makes it easy for us to work with clients across the globe. As an added benefit, you’ll never need to leave your own office when we start working on your campaigns. However, if you are based in South Africa, we will gladly visit your offices to discuss your project in person as and when needed.
My company is not in South Africa. Can we still work together?
Yes, we can. We work with many international clients. We’ll begin by taking the time to understand the market you’re looking to target. With those regional insights in mind, and after examining your local competitors, we’ll help expand your brand’s reach anywhere in the world.
What competitive advantage does Southern Sons offer its clients?
Most other marketing agencies only offer a fraction of what DMA can give their clients. DMA is a one-stop-shop for SEO, PPC, social media marketing, reputation management, web development, and more, providing businesses with a single entity to cover all of their needs. Our internal structure enables our teams to work together to produce exceptional results for our clients, building a bridge between each of our services. We also take care of eCommerce, mobile apps, and website optimizations
Why use Southern Sons when I can hire in-house?
Cost-effective, no payroll hassle, access latest technology and trends, new insights and different perspective, not company-blind (outside people see your business with a different view and approach.
What types of companies / industries do you work with?
Southern Sons Group works with a variety of companies, from small startups to large enterprises, delivering expert digital marketing.
Whether you’re big or small, our approach is always the same – thorough industry research, understanding your business and goals, and then making it happen.
We’ve helped 100s of B2B and B2C companies this way, and we can help yours too.
If you’re just wanting to take your company online for the very first time, you’re an established player looking to further dominate your market, or you’re anything in between – just reach out to us.
We would be more than happy to work together.